Hey there!
Here’s a bit of our brand story told by the CEO herself!
Ever felt completely uninspired, indecisive, and unmotivated?
I’ve always wanted to live by the motto “Love what you do” and "Create the life you can't wait to wake up to". However, for the longest time from high school to recently, I didn’t. I lacked the inspiration, encouragement, confidence, and motivation that I wanted in a career. If I’m going to spend hours upon hours a year working, I want to love what I do, I NEED to love what I do.
In high school, I studied all of the science-related subjects (with no real reason why). At the time I thought it was because I wanted to become a pediatrician and nothing else stuck. “They’re (pediatricians) in school forever, but I guess the money they make afterward will make up for it,” I said to myself. I went through my high school journey with no real connection or inspiration to what I was signing up to dedicate my entire life to.
Then I started my first semester at UB in the Fall of 2017. I chose biochemistry as my major (it only seemed right at the time) and I HATED IT (no offense to my science lovers out there). However, like I said earlier, I never considered anything else. I’ve been saying “I want to be a pediatrician" since I was 12, why change now? Eventually, it will get easier..... right? WRONG, This never happened the work became harder and harder. Don’t get me wrong as an entrepreneur I’m no stranger to hard work but when the work is hard AND your heart is not in it, that is a recipe for disaster.
During this time nonetheless, I would often get compliments on how “cute” and “aesthetically pleasing” I would dress and that they liked my “Aura/Vibe” and self-expression. People could sense that the clothing, jewelry, and accessories that I wore would always be different. I had no idea at the time. Accessorizing was just one of the main things that brought me joy and kept me sane while studying topics like stoichiometry in chemistry (bleh :P).
Sooner or later COVID-19 struck, not only were we in the middle of a pandemic facing a life-threatening disease but that also meant quarantining and that everything was online. This is where Aura B. came in! My sister and I began making jewelry pieces that we adored! What was once a hobby turned into a passion with a greater message. The pandemic forced me to reflect on what brings me joy, inspiration, and encouragement in life. One of these things is accessorizing whether it’s with a cute necklace, earrings, tote bags, hair clips, encouraging mirror decals, or so on! This has not been without its challenges, one of our most important goals here besides sharing the gospel of Christ is to also foster a sense of confidence in our customers.
This is something that I struggle with daily. I never saw myself as an entrepreneur. Even the thought of it always scared me. Thoughts of insecurity and pessimism often got the better of me. However, because of my relationship with God, I was able to have the confidence and strength to do such a thing (during a worldwide pandemic at that!!). It has been an amazing journey so far, and I can not wait to see where this leads me! Starting this business has taught me and continues to teach me how to “Blossom With Grace”. We are all about appreciating the journey of growth and confidence. Now we get to bring this sense of inspiration, encouragement, and empowerment to our valuable customers through our wonderful products. This is the greatest gift of all!